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ASEFCO

  • (ASEFCO) Theory:

(ASEFCO) is a Middle East marketing organization providing distribution and marketing in a high standard, following the most updated marketing strategies, we do market researches, we do develop our man power continuously, giving them courses, in design system of marketing and design system of management.

(ASEFCO) offer international item with high standard to the Middle East consumer.

As a fruit of our vision we came into an agreement with TOPFER Germany, one of the leading companies in baby milk and baby food to have our product (FAMELAC) registered trademark all over Middle East aiming:-

  • To Create and Established the brand image.

  • To Stimulate long term consumer demand.

  • To encourage product loyalty

We distribute FAMELAC in  Jordan through 1500 pharmacies, all private hospitals and many children centers. Since FAMELAC Rice proves to be a very scientific baby food item successful in gastroesophageal reflux for new born babies, FAMELAC Bessau instant Rice cereal is an international trade name in baby infant's food.

FAMELAC infant baby food is successfully circulated in Jordan, Yemen and Lebanon. Arrangements are under way to complete registration before starting to market FAMELAC in some north-African Countries.

Our long term strategy is to have filling units for FAMELAC under the supervision of M/S TOPFER Germany in countries reaching the market consuming level, the thinking of continuous availability.

Plans and maps were drawn for such filling units done by our international departments in cooperation with well-know German builders of pharmaceutical factory M/S Kahl-Hamburg

Engineers maps match and coordinate the production capacity with the shelf demand of FAMELAC in each country.

Transportation and Delivery System:

 (ASEFCO) have yearly contract with 3 delivery companies:-

  1. With TNT, UPS for small parcels for delivery in and outside Jordan

  2. AL-Naser Company who owns 30 air conditional vans to assume the shortest time between receiving parcels from our main stores to various outlet.

  3. We have our own vehicles stand by urgent order.

Time of Delivery:

    • For Amman within 24 hours
    • Zarka -48 hours.
    • Irbid -48 hours.
    • Southern Areas -48 hours.

The distribution system is governed by sales representative and procedure which permits that each teams assigned for area with certain target.

  • ASEFCO Stores

ASFECO has a big warehouse fully complying with the required standard of ministry of health and also approved by them for baby food and other pharmaceutical products.